Board of Directors
Executive Director for Workforce Development, Nevada System of Higher Education
Frank R. Woodbeck serves as Executive Director for Workforce Development with the Nevada System of Higher Education (NSHE). He is responsible for aligning the workforce needs of industry in Nevada with the output of seven higher education institutions (2 research universities; 1 four-year state college; and 4 community colleges) in the state.
Previously, Mr. Woodbeck was Director of the Nevada Department of Employment, Training and Rehabilitation (DETR), Nevada’s labor department; appointed by Governor Brian Sandoval in 2011. In this capacity, he served as a member of the Governor’s cabinet directing the daily operations of the agency which employed more than 1,000 staff members in several offices throughout the state, attacking the unemployment problem resulting from the great recession. Prior to becoming director of DETR, Mr. Woodbeck served as the Director of Las Vegas Operations and Workforce Initiatives with the Nevada Commission on Economic Development (NCED). In this role, he directed economic development activity in southern Nevada, in conjunction with the local development authorities for Las Vegas and adjacent cities. Prior to this position, he was one of six economic development commissioners for the state with the Nevada Commission on Economic Development.
Mr. Woodbeck’s career experience is highlighted by 36 years in the communications industry, beginning as a sales executive for the legendary Top 40 radio station WKBW-AM in Buffalo NY, owned by Capital Cities Communications. He progressed through the ranks, becoming Sales Manager, and later President and General Manager of the station, with full P&L responsibility for all station operations. His successful communications career included senior management positions with Capital Cities Communications; the Washington Post Company (Post-Newsweek Cable), where he had full P&L responsibility for launching an advertising sales division; and Capital Cities/ABC (ABC Radio Networks) with nationwide affiliate relations responsibilities. In nearly all instances, Mr. Woodbeck was the first African-American to hold the senior management post. He was ultimately led to Las Vegas in 2001, where he launched two major radio stations, KVGS-FM / V-108 - Old School & Today’s R&B and KOAS-FM / The Oasis - Smooth Jazz for Las Vegas. In his public service, Mr. Woodbeck currently serves as Board Chair for Three Square Food Bank; as a Director and member of the Executive Committee for the Las Vegas Global Economic Alliance, southern Nevada’s economic development authority; Founder and Current Board Chair of Jobs for Nevada’s Graduates, serving over 3,400 at-risk secondary school students across Nevada; and as a Director of Goodwill of Southern Nevada.
Mr. Woodbeck is a decorated veteran of the United States Air Force, and was awarded the Air Force Commendation Medal and Vietnam Service Medal, recognizing his two tours of duty in Vietnam.
Mr. Woodbeck is a native of Buffalo, New York. He earned a Bachelor of Science Degree in Business Management from the University of Buffalo. He has also studied graduate management courses at University of Buffalo, and Harvard University.